PreK.Club
Marketing performance across email, landing pages, social, analytics, and traditional marketing.
Suggestions
Social is your most effective channel right now (14.1% engagement rate). Google Analytics has the most room to improve — that's where the next experiment should go.
"PreK.Club — This Thursday: free webinar for educators + iPad giveaway (Unclaimed)" had the best click rate this month (0.0%). Reuse its subject line style or CTA placement in upcoming sends.
"iPad Giveaway" converts at 20.8%, the best of your landing pages. Reuse its layout, form length, or offer on lower performers.
"Invite Your Director" converts at only 5.9%, well below your average. Review its copy, form length, and load speed.
"prekclub2026" (postcard/qr) is your top tagged traffic source, sending 31 sessions to https://prek.club/ between Feb 13, 2026 – Aug 12, 2026. Keep printing/sharing that link.
Social engagement rate is up 25% month-over-month. Increase posting frequency while the format is resonating.
Tiktok is your strongest platform this month at 16.5% engagement rate — worth shifting more effort there.
PreK.Club: Sessions grew 18% vs. the prior period (6,145 → 7,263).
PreK.Club: Organic was the top acquisition channel this period — align budget and content plans accordingly.
PreK Club - Play - Slideshow: Sessions dropped 60% vs. the prior period. Check for tracking issues or a paused acquisition channel.
PreK Club - Play - Slideshow: Bounce rate rose from 45% to 56%. Check landing page relevance for top traffic sources.
PreK Club - Play - Slideshow: Direct was the top acquisition channel this period — align budget and content plans accordingly.
"Direct Mail Postcard Drop" was your most cost-efficient traditional effort at $64/lead. A strong candidate to repeat or scale.
"Provider Association Sponsorship" cost $132/lead, well above your blended average of $90/lead. Reconsider that spend or renegotiate terms.
Effectiveness score by channel
Landing pages
Conversion rate by page (latest month)
Traffic by UTM (QR codes, links, buttons)
Feb 13, 2026 – Aug 12, 2026, tagged traffic only, ranked by sessions.
| Campaign | Source / medium | Landing page | Sessions | New users | Conversions |
|---|---|---|---|---|---|
| prekclub2026 | postcard / qr | prek.club/ | 31 | 3 | 0 |
| prekclub2026 | flyer / qr | prek.club/refer-your-director | 19 | 12 | 0 |
| back-to-school-2026 | prekclub-email / email | prek.club/ | 11 | 5 | 0 |
| prekclub2026 | FFCCHA / qr | prek.club/ | 3 | 3 | 0 |
| prekclub_back_to_school_2026 | email / announcement | prek.club/contact-us | 2 | 1 | 0 |
| prekclub2026 | flyer / qr | (not set) | 2 | 0 | 0 |
| prekclub2026 | postcard / qr | (not set) | 2 | 0 | 0 |
| prekclub2026 | postcard / qr | prek.club/contact-us | 2 | 0 | 0 |
| prekclub2026 | postcard / qr | prek.club/pricing | 2 | 0 | 0 |
| prekclub2026 | postcard / qr | prek.club/day-care-school/natalia-test-center | 1 | 0 | 0 |
| prekclub2026 | postcard / qr | prek.club/refer-your-director | 1 | 0 | 0 |
| back-to-school-2026 | prekclub-email / email | (not set) | 1 | 0 | 0 |
| prekclub2026 | tablecloth / qr | prek.club/ | 1 | 1 | 0 |
Social
Engagement rate by platform
Google Analytics
Sessions by property
Feb 1, 2026 – Aug 31, 2026, monthly